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About

Valley of the Moon Partners

Origin

Legend has it that native tribes of Sonoma called it “The Valley of the Moon” because “many moons” in their native tongue described the mystical phenomenon of a place “where the moon appears to rise and set seven times behind the peaks of the Mayacamas mountains that rim the valley, and therefore sacred.

Jack London found it no less so when he wrote “Valley of the Moon”, heralding the coming of Steinbeck and Kerouac. Alain, long a resident of Sonoma, steeped in vineyards and the lore of its beauty, said to Zach, “Valley of the Moon Partners,” that has a nice ring to it and a sense of place that inspires me, a sense of partnership and commitment to clients…. Let’s go with it.”

Purpose

Hospitality and excellence are not always a given. Hotels are complex expressions of architecture, place, and investment. Valley of the Moon Partners are experts in hotels. We bring decades of execution, from conception to design and operation; striving for excellence in all measures. When clients need insight that clarifies risk and potential rewards, we know the path to success.

Our Story

Our Team

Alain Piallat

Alain Piallat

Founder

Le Meridien, Diamond Rock, President of Marriott Canada, GM of the San Francisco Marriott Marquis.

Haydn Kramer

Haydn Kramer

Partner

Marriott Market General Manager, VP Sales & Marketing Concord Hospitality, VP Operations Hostmark Hospitality

Zach Lawrence Profile Picture

Zach Lawrence

Co-Founder, Director, IT

Technology expert, Founding Partner, and Managing Director.

“The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty"”
~ Winston Churchill